Increasing Brand Awareness
Apollidon helped increase the brand awareness of a new, online program with less than a month until its launch, while tripling the projected number of enrollments for its inaugural semester.
The Challenge
With less than a month left until its launch, Apollidon designed an integrated, targeted strategy to increase awareness of the Maddie’s® Online Graduate Certificate in Shelter Medicine though the University of Florida’s School of Veterinary Medicine. Apollidon faced the following challenges:
- Operate within a tight deadline
- Create a branding identity across several mediums and platforms
- Target a very specific, highly educated niche demographic
We needed Apollidon because we know medicine, be we don’t know marketing. They gave the program a face.
– UF Program Director, Dr. Terry Spencer
The Solution
Apollidon attracted very specialized and educated students into a unique program with high education requirements using a comprehensive, yet creative, approach. Apollidon accomplished the following:
- Designed and implemented a comprehensive outreach program for potential students
- Created pay-per-click and social media advertising campaigns
- Redesigned the website
- Implemented search engine optimization
- Re-launched the Facebook page with new graphics geared toward a targeted audience
- Created an online community forum
The Result
When the Maddie’s ® Online Graduate Certificate in Shelter Medicine launched, the program had tripled the number of projected students. One year later, the program had a 56 percent increase in enrollment. Apollidon managed to:
- Streamline the system to enroll students
- Support marketing efforts to attract a highly educated, niche demographic of qualified veterinarians to enroll in the online program
- Triple the number of projected enrollments within a short time frame