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Increasing Brand Awareness

Increasing Brand Awareness

Apollidon helped increase the brand awareness of a new online program with less than a month until its launch and tripled the projected number of enrollments for its inaugural semester.

The Challenge

With less than a month until its launch, Apollidon designed an integrated, targeted strategy to increase awareness of the Maddie's® Online Graduate Certificate in Shelter Medicine though the University of Florida's School of Veterinary Medicine. Apollidon faced the following challenges:

  • Operate within a tight deadline

  • Create a branding identity across several mediums and platforms

  • Target a very specific, highly educated niche demographic

"We needed Apollidon because we know medicine, but we don't know marketing. They gave the program a face."
UF Program Director, Dr. Terry Spencer

The Solution

Apollidon attracted very specialized and educated students to a unique program with high education requirements using a comprehensive, yet creative, approach. Apollidon accomplished the following:

  • Designed and implemented a comprehensive outreach program for potential students

  • Created pay-per-click and social media advertising campaigns

  • One-to-one marketing outreach

  • Redesigned the website

  • Implemented search engine optimization

  • Re-launched the Facebook page with new graphics geared toward a targeted audience

  • Created an online community forum

The Result

When the Maddie's ® Online Graduate Certificate in Shelter Medicine launched, the program had three times the number of projected students. One year later, the program had a 56 percent increase in enrollment. Apollidon managed to:

  • Streamline the system to enroll students

  • Support marketing efforts to attract a highly educated, niche demographic of qualified veterinarians to enroll in the online program

  • Triple the number of projected enrollments within a short time frame

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