Increasing Brand Awareness
Increasing Brand Awareness
Apollidon helped increase the brand awareness of a new online program with less than a month until its launch and tripled the projected number of enrollments for its inaugural semester.
The Challenge
With less than a month until its launch, Apollidon designed an integrated, targeted strategy to increase awareness of the Maddie's® Online Graduate Certificate in Shelter Medicine though the University of Florida's School of Veterinary Medicine. Apollidon faced the following challenges:
Operate within a tight deadline
Create a branding identity across several mediums and platforms
Target a very specific, highly educated niche demographic
The Solution
Apollidon attracted very specialized and educated students to a unique program with high education requirements using a comprehensive, yet creative, approach. Apollidon accomplished the following:
Designed and implemented a comprehensive outreach program for potential students
Created pay-per-click and social media advertising campaigns
One-to-one marketing outreach
Redesigned the website
Implemented search engine optimization
Re-launched the Facebook page with new graphics geared toward a targeted audience
Created an online community forum
The Result
When the Maddie's ® Online Graduate Certificate in Shelter Medicine launched, the program had three times the number of projected students. One year later, the program had a 56 percent increase in enrollment. Apollidon managed to:
Streamline the system to enroll students
Support marketing efforts to attract a highly educated, niche demographic of qualified veterinarians to enroll in the online program
Triple the number of projected enrollments within a short time frame
Increasing Brand Awareness
Increasing Brand Awareness
Apollidon helped increase the brand awareness of a new online program with less than a month until its launch and tripled the projected number of enrollments for its inaugural semester.
The Challenge
With less than a month until its launch, Apollidon designed an integrated, targeted strategy to increase awareness of the Maddie's® Online Graduate Certificate in Shelter Medicine though the University of Florida's School of Veterinary Medicine. Apollidon faced the following challenges:
Operate within a tight deadline
Create a branding identity across several mediums and platforms
Target a very specific, highly educated niche demographic
The Solution
Apollidon attracted very specialized and educated students to a unique program with high education requirements using a comprehensive, yet creative, approach. Apollidon accomplished the following:
Designed and implemented a comprehensive outreach program for potential students
Created pay-per-click and social media advertising campaigns
One-to-one marketing outreach
Redesigned the website
Implemented search engine optimization
Re-launched the Facebook page with new graphics geared toward a targeted audience
Created an online community forum
The Result
When the Maddie's ® Online Graduate Certificate in Shelter Medicine launched, the program had three times the number of projected students. One year later, the program had a 56 percent increase in enrollment. Apollidon managed to:
Streamline the system to enroll students
Support marketing efforts to attract a highly educated, niche demographic of qualified veterinarians to enroll in the online program
Triple the number of projected enrollments within a short time frame