Helping with the building blocks for high performance in higher education. Apollidon provides a comprehensive menu of consulting services that clients can choose either through a fee-for-service arrangement or a fixed bid not-to-exceed after a scoping proposal is developed and accepted.
The four major consulting service areas include:
Expert data analysts utilize the latest in primary and secondary market research methodologies to deliver the most up-to-date information regarding program demand and market sizing, target audience and student profiling, competitor analyses, and overall industry insights.
Demand assessments and market sizing
The overarching objective is to map and measure the demand for online programs that generate sustainable enrollments. Apollidon conducts exhaustive secondary market research as well as primary market research via surveys, focus groups, etc. Understanding the current and future market sizing provides valuable input for university financial planning.
Audience segmentation and student profiles
Equally critical to online program success is the ability to determine the potential target audiences with the highest propensity of students and enrollments. Within each of those segments, detailed student profiles assist with enabling highly cost effective future target marketing efforts.
Competitor analyses and "Watch Lists"?
Dynamic markets, such as Higher Education, are witnessing a significant increase in new competitor entries including international institutions. Apollidon identifies all institutions offering similar (or soon-to-be) competitive offerings. Detailed reports include comparative information, for example, on tuition, admission requirements, enrollments, program attributes, unique value propositions, etc. Many institutions could be in the planning stages with competitive programs, and Apollidon can provide clients with "Watch Lists" in an effort to prepare for future competition.
Website evaluations and recommendations
Online students find programs online. University websites have to be compelling in their messaging to convey the content students need to make investment decisions. Apollidon has a proven methodology to provide clients with a scorecard in four areas: content, design, navigation and technology. Clients are also provided a comprehensive list for website improvements; and if required, Apollidon has web development resources to make these improvements.
Apollidon has developed proprietary methodologies to benchmark institutions, colleges, fields of study and/or specific online programs. Our Quadrant Insights allow clients to easily see on one graph their market positioning, competitive benchmarks, institution clustering, and the required attributes to gain leadership positioning. These Quadrant Insights are dynamic, demonstrating market changes over time as well as provide the early indicators for potentially emerging fields of study (e.g. hybrids) or commoditization.
By integrating market research results, recommendations can then be made about the direction, challenges, and opportunities for a specific online program.
Strategic advisory services
Business plans for institutional approvals are growing in complexity and requirements. Apollidon can assist as a third-party consultant to provide the information needed to support online program requests. For example, Apollidon can provide:
- program viability assessments
- competitive positioning reports
- infrastructure and technology reviews
With increased competition, a unique value proposition for online programs is essential in today’s connected world. Apollidon has proven expertise in the world of thought leadership. We offer services to assist with an institution’s thought leadership planning using a multi-faceted, calendared program. Our team of expert content creators, writers and editors can create institution-branded articles, white papers, press releases, annual reports, social media posts, and general web content. Using multiple media distribution channels, Apollidon can help build high profile brands for institutions, programs and faculty.
Online Program Development
Pre-work and planning of online programs is critical to a successful launch to meet a program’s financial projections and ensure sustainability. During the initial stages of online program development, we focus primarily on the operational, marketing, and student support services areas.
Apollidon’s proven experience with higher education online program management has expanded to provide the consulting services of the baseline operational ingredients to successfully launch a program. For example, course calendaring and program options (e.g. non-degree, certificates, etc.) can make-or-break cohort sizing. Other areas of support include workflow process mapping such as application processes, CRM, and program production scheduling. Apollidon can also assist with an objective understanding of the requirements, benefits and caveats when providing all online program management services in-house or possibly partnering with third-party providers to share the risk of new online ventures.
Launching an online program requires comprehensive market planning. The required resources for the initial phases of a successful program launch can be daunting. Apollidon’s fee-for-service option can help with the overflow. One area that is critically important for online programs is the SEO/SEM (Search Engine Optimization/Marketing) strategy. Apollidon can assist clients with:
- SEO/SEM strategies
- marketing strategy plans
- brand standards guidelines
- content and websites
- social media and digital strategies
- media channel management
Response management and accompanying analytics are important for fiscal management. Apollidon can either support an institution’s performance management system or have available a secure data analytics platform to monitor marketing results on behalf of the institution.
Student services support requirements
Research confirms that those institutions which proactively manage both inbound and outbound student communications have the highest percentage of student applications. Student communications can start before the prospective student candidate is even aware of online program options. Technology is available today to support first touch from prospects through to applications and enrollments. Apollidon can assist with many facets in this area such as provide overflow services for student support services or assist with workflow mapping of institutional processes that will best facilitate student conversion from interest to application to eventual enrollments.
Dashboards, Analytics, & Technology Support
As a member of the Salesforce Partner Community, Apollidon has technology experts assist with data analytics, report generation and technology integration of existing or new systems to ensure the highest support for new programs.
Dashboards, reports and data analytics
As programs and enrollments grow, reporting program performance analytics are paramount. An essential for online programs is to create the right set of performance metrics and data analytics with accompanying dashboards that provide accurate, real-time status of program progress. Apollidon can assist with this function and/or provide the analyst services to convert data analytics into desired reports.
Technology integration and support
When implementing online programs complexity arises with institutional legacy application and registration systems. Workarounds are inevitable which makes workflow process mapping and technology integration a critical component to connect online students to institution CRM and SIS systems. Apollidon technology experts can assist with recommending the best solutions based on systems availability. Apollidon has had considerable experience of integrating with various institutions’ enterprise IT systems including converting CRM (e.g. Salesforce certified) systems into a unique SRM (Student Relationship Management) system. Advisory services are available to evaluate, test and select alternative options for secure, FERPA-compliant, SaaS third-party platforms that can easily integrate into existing systems to support new programs.