Apollidon understands that universities and their education programs are unique and need different levels of marketing and service support. That’s why we’ve created partnering packages that are just right for you. Additionally, you can always contact Apollidon, and we can help match your educational programs with the right platform to get you started.
Premier Partnering Platform
Market Research
- Program viability
- Audience identification and segmentation
- Demographic and competitive analysis
- Industry benchmarking
- Targeted market comparative assessments
Marketing / Business Plan Development
- Pricing research and recommendations based on specific requirements and size of program
- Ongoing student demographic analysis
Primary Market Research (additional fee for service)
- Questionnaire development
- Administration and analysis
Program Branding
Custom program branding
- Identity creation
- Digital adaptation of branding
- Custom graphic design activities
- Branding guideline creation
Brand identity market testing (per audience)
Media Planning, Buying, and Implementation
Comprehensive media planning, development, and execution
- Content, communication, and messaging strategy
- Marketing channel analysis and optimization
- Print and online advertising creation and media mix
- Marketing maintenance
- Branding guideline creation
Public Relations
- Identification of relevant media and associated contacts
- Press releases, managing collateral placement, managing abstracts, and updates
Conference Event Planning and Management
Arranging speaking engagement for university personnel (if required)
- Conference research, profiling, and analytics
- Planning
- Exhibiting management
- Promotional material development (flyers, banners, conference materials, booth displays)
- Student and alumni event planning
- Attendance by marketing representative
- Lead retrieval
- Lead tracking
Lead Management
Lead cultivation
- Content strategy
- Content creation and curation
- Ongoing targeted messaging to managed lists
- Comprehensive reporting
Lead/list management in accordance with CAN-SPAM regulation, identifying new leads, and retrieving
Corporate Marketing/Business Development
- Corporate lead identification and outreach
- Corporate event management
- Partnership and association identification
- Relationship management
- Custom marketing materials
- Development and administration of new interactive models
Website Development and Management
Standard HTML website development:
- Lead capture and integration of tracking mechanisms
- User requirements
- Technical specifications
- Architecture and navigation specifications
- QA testing
Custom website design, which adapts design and image selection
Development of microsites
Maintenance of website, landing page development, ongoing modifications, and website analysis
Search Engine Optimization (SEO)
SEO audit report
- Conversion optimization
- In-depth keyword research
- Development and implementation of content strategies
Search Engine Marketing (SEM)
- Display advertising
- PPC maintenance across strategic networks
- Lead tracking and analysis
Social Media Optimization (SMO)
- Social media engagement and advertising
- Design and implementation
- Analytics
- Benchmarking and reporting
- Lead tracking
Mobile Strategies
- Planning and developing a mobile marketing strategy
- Mobile landing pages and mobile advertising maintenance
- Mobile development of custom applications (additional fee for service)
Video Production
- Production of video for program advertisement using client content. (Original productions require a fee for service.)
Student and Alumni Communities
- Community forums development; cost per forum website
- Community forum maintenance
- Student event planning, including dinners and graduation events; price does not include direct costs
- Student and alumni newsletter creation and distribution; cost per newsletter
- Student course satisfaction surveys and polls, analysis, and interpretation
Admission Services
- Support for integrated and prospective students through admission
- Process/system analysis, advice, and support
- Contact and student tracking inbound and outbound
- Application, registration, and bill payment
Online Program Development (additional fee for service)
- 24/7/365 application service provider environment
- LMS and course delivery software implementation and maintenance
- Program assessment
- Program design
- Program development
- Implementation of program modules in LMS
- Evaluation and management of program, with full transcription and reporting (SCORM compliance)