Apollidon helped increase the brand awareness of a new online program with less than a month until its launch and tripled the projected number of enrollments for its inaugural semester.
The Challenge
With less than a month until its launch, Apollidon designed an integrated, targeted strategy to increase awareness of the Maddie’s® Online Graduate Certificate in Shelter Medicine though the University of Florida’s School of Veterinary Medicine. Apollidon faced the following challenges:
- Operating within a tight deadline
- Creating a branding identity across several mediums and platforms
- Targeting a very specific, highly educated niche demographic
“We needed Apollidon because we know medicine, but we don’t know marketing. They gave the program a face.”
—UF Program Director Dr. Terry Spencer
The Solution
Apollidon attracted very specialized and educated students to a unique program with high education requirements using a comprehensive yet creative approach. Apollidon accomplished the following:
- Designed and implemented a comprehensive outreach program for potential students
- Created pay-per-click and social media advertising campaigns
- Conducted one-to-one marketing outreach
- Redesigned the website
- Implemented search engine optimization
- Re-launched the Facebook page with new graphics geared toward a targeted audience
- Created an online community forum
The Result
When the Maddie’s® Online Graduate Certificate in Shelter Medicine launched, the program had three times the number of projected students. One year later, the program had a 56 percent increase in enrollment. Apollidon managed to:
- Streamline the system to enroll students.
- Support marketing efforts to attract a highly educated, niche demographic of qualified veterinarians to enroll in the online program.
- Triple the number of projected enrollments within a short time frame.