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Invigorating Existing Programs

Invigorating Existing Programs

Apollidon's partnership with the forensic science graduate program at the University of Florida (UF) has helped it become the world's largest forensic science master's program in the world. See how Apollidon invigorated UF's forensic science program after it hit an enrollment ceiling.

The Challenge

A common problem among universities occurs when programs plateau. A program might be growing at a steady rate through its introduction and development stages, but after it has been on the market for a while, its popularity can level off. Plateauing often happens for a myriad of reasons; Apollidon can provide the solutions.

UF's online forensic science program suffered from enrollment figures hitting a ceiling prior to partnering with Apollidon. The program was clearly a success, but the university needed a way to reach a wider audience of potential students.

"Working with Apollidon has made the incredible growth of these online programs possible. They are responsible to our unique organizational goals, and they make a positive difference in our program. I don't even have to think about marketing because Apollidon comes up with new ways to reach qualified students every semester."
Associate Dean at UF's College of Pharmacy, Dr. Ian Tebbett

The Solution

Apollidon worked closely with the program to attract qualified enrollees, using targeted marketing plans. All of the marketing materials that Apollidon executed were created with UF's reputation, brand and integrity in mind. These included:

  • Digital advertising

  • Social media

  • In-person student outreach

  • Print materials

  • Public relations campaigns

  • Website optimization techniques

The Result

The impact of Apollidon's partnership with UF's online forensic science master's degree program was immediate. Enrollment surged, and the program's popularity took off worldwide. This success was a catalyst for an additional UF and Apollidon collaboration: the launch of the online MS and graduate certificate in pharmaceutical chemistry degree. The success included:

  • Increased forensic science website traffic

  • Increased pharmaceutical chemistry website traffic

  • Increased pharmaceutical chemistry enrollments within the first 18 months

  • 126% growth for both programs

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