Invigorating Existing Programs
Invigorating Existing Programs
Apollidon's partnership with the forensic science graduate program at the University of Florida (UF) has helped it become the world's largest forensic science master's program in the world. See how Apollidon invigorated UF's forensic science program after it hit an enrollment ceiling.
The Challenge
A common problem among universities occurs when programs plateau. A program might be growing at a steady rate through its introduction and development stages, but after it has been on the market for a while, its popularity can level off. Plateauing often happens for a myriad of reasons; Apollidon can provide the solutions.
UF's online forensic science program suffered from enrollment figures hitting a ceiling prior to partnering with Apollidon. The program was clearly a success, but the university needed a way to reach a wider audience of potential students.
The Solution
Apollidon worked closely with the program to attract qualified enrollees, using targeted marketing plans. All of the marketing materials that Apollidon executed were created with UF's reputation, brand and integrity in mind. These included:
Digital advertising
Social media
In-person student outreach
Print materials
Public relations campaigns
Website optimization techniques
The Result
The impact of Apollidon's partnership with UF's online forensic science master's degree program was immediate. Enrollment surged, and the program's popularity took off worldwide. This success was a catalyst for an additional UF and Apollidon collaboration: the launch of the online MS and graduate certificate in pharmaceutical chemistry degree. The success included:
Increased forensic science website traffic
Increased pharmaceutical chemistry website traffic
Increased pharmaceutical chemistry enrollments within the first 18 months
126% growth for both programs
Invigorating Existing Programs
Invigorating Existing Programs
Apollidon's partnership with the forensic science graduate program at the University of Florida (UF) has helped it become the world's largest forensic science master's program in the world. See how Apollidon invigorated UF's forensic science program after it hit an enrollment ceiling.
The Challenge
A common problem among universities occurs when programs plateau. A program might be growing at a steady rate through its introduction and development stages, but after it has been on the market for a while, its popularity can level off. Plateauing often happens for a myriad of reasons; Apollidon can provide the solutions.
UF's online forensic science program suffered from enrollment figures hitting a ceiling prior to partnering with Apollidon. The program was clearly a success, but the university needed a way to reach a wider audience of potential students.
The Solution
Apollidon worked closely with the program to attract qualified enrollees, using targeted marketing plans. All of the marketing materials that Apollidon executed were created with UF's reputation, brand and integrity in mind. These included:
Digital advertising
Social media
In-person student outreach
Print materials
Public relations campaigns
Website optimization techniques
The Result
The impact of Apollidon's partnership with UF's online forensic science master's degree program was immediate. Enrollment surged, and the program's popularity took off worldwide. This success was a catalyst for an additional UF and Apollidon collaboration: the launch of the online MS and graduate certificate in pharmaceutical chemistry degree. The success included:
Increased forensic science website traffic
Increased pharmaceutical chemistry website traffic
Increased pharmaceutical chemistry enrollments within the first 18 months
126% growth for both programs