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What Is an OPM?

The term OPM—short for online program manager—refers to an organization that helps a university or other higher educational institution bring its traditional degree or certificate programs online. OPMs partner with higher learning institutions to expand enrollments by providing marketing and other necessary services.

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Debunking Misconceptions About Online Program Management Services

For-profit colleges closing and leaving students without degrees but with considerable student loan debt have given online program managers (OPMs) a bad name. This is due in part to some OPMs blurring or crossing the line between educational institution and marketing firm. Here we’ll clear up some of the misconceptions that are broadly (and incorrectly) applied to the entire OPM category.

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The Implications of ChatGPT and AI on Distance Education

AI tools, such as ChatGPT, can simulate human conversation, provide detailed answers to questions, translate languages, write code, and even write authoritative papers on any number of topics in just seconds. The implications for education and society as a whole are considerable. A major point of concern, especially in education, is that not all of these implications are positive.

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7 Benefits of Adding Online Learning to Your Catalog

Whatever rationale an institution may have for eschewing online programs, there are compelling arguments for transitioning to at least a hybrid learning format, where some programs and courses are offered online and others on campus.

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Creative Workarounds in Online Learning

Some degree programs can be presented 100% online and still offer students the equivalent of an in-person educational experience. If you’re wondering how to create an online degree program of distinction, read on to learn a few of the creative workarounds Apollidon Learning can help your school implement to ensure online students receive a high-quality, robust education.

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How to Keep Online Programs Competitive in Saturated Markets

Colleges and universities must step up their game to stay relevant in the increasingly crowded online higher education space. The key to establishing a competitive edge? Differentiation.

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Not All Online Programs Are Created Equal: Why a One-Size-Fits-All Approach Doesn't Work

Listening to the individual needs of an institution and tailoring a solution that matches those needs is what Apollidon does best. We provide program branding, education consulting, custom web development, online program management, market research, lead management, public relations, video production, and more.

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Why Established Universities Should Offer Their Programs Online

Still unsure about offering your programs online? Perhaps you haven’t considered some of the distinct advantages you’ll be able to provide to current and prospective students as an established university. Below we’ll outline a few of the substantial benefits that your online students can enjoy and the corresponding advantages to your institution.

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Cyber Security Considerations for Your Online Programs

When entrusted with the private data of thousands of students, your institution must have its networks safeguarded by the latest tools and a highly trained information technology services team. Cyberattackers use sophisticated tools and methods and frequently change their tactics to compromise, damage, hijack, or steal data from university networks.

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How Universities Can Keep Online Students Engaged

Your students have been working hard for months, and that mid-to-late semester inertia is setting in. With the holidays approaching, their minds start drifting toward what they’re going to do with their time off from school, and they’re starting to lose their focus on their studies.

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Distance Learning in Higher Education 2023: The Year in Review

In 2023, distance learning in higher education saw some major trends, advancements, announcements, and notable reversals. 2024 is shaping up to be truly revolutionary, with remote classrooms looking more like the futuristic visions promised to us in decades past.

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7 Ways to Maximize Accessibility and Increase Enrollments

Is your institution doing everything possible to make your programs accessible to students? If not, you might be missing out on opportunities to increase enrollments. Here we’ll illuminate some of the most important implications of accessibility from an education perspective.

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The Future of Work: How College Programs Can Align with Evolving Career Trends

While there are many motivations for attending college—personal growth, pride, desire for a broader perspective, socialization—the primary reasons for most people remain career-related. Earning a degree helps students gain the skills and credentials required to work in a specific field, increase their earning and advancement potential, and avail themselves of networking opportunities.

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Ask Apollidon: What workforce trends do you anticipate, and how can online programs address them?

Today’s workplace is changing rapidly, and universities will need to adapt their offerings to continue meeting the needs of professionals and their employers. We asked Apollidon’s top leadership, Chief Operating Officer Ann-Louise Everett and Chief Executive Officer John Everett, to share their thoughts on workforce trends and what institutions must do to stay ahead.

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Diversity in Online Education: Fostering Inclusive Learning Environments

Online education is, by its nature, an ideal place to foster an inclusive learning environment. It opens up opportunities for students representing diverse backgrounds and from all corners of the globe to join in.

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Ways to Embrace AI Tools in Online Education

Artificial intelligence has arrived in the education space, and while concerns over plagiarism, bias, and privacy are still being ironed out, the technology is likely here to stay.

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Online Program Management: A Collaborative Affair

Apollidon Learning is a full-service online program management (OPM) firm that takes on marketing efforts, support services, and other responsibilities to help you expand enrollments and secure the maximum benefit from offering online programs to your students.

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Is Your Institution Ready for the Enrollment Cliff?

Your institution can take steps now to attract students from the shrinking pool of prospective applicants. Here are some key strategies for shoring up your enrollment numbers.

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Ask Apollidon: How Can Universities Attract a Broader Audience?

For many institutions, attracting a broader audience of prospective students is a mission second only to providing a world-class education. We spoke to Chief Operating Officer Ann-Louise Everett, Chief Executive Officer John Everett, and Executive Director of Business Development Peter Pinckney for insight into the strategic and effective marketing approaches that help Apollidon attract a diverse range of qualified students for our university partners.

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What Gen Z Is Saying About Higher Education

The conversation around attending college is changing, with more alternatives to traditional education available and viewpoints on the value of higher education shifting.

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Back to School: How Online Education Prepares Students for Success

As summer comes to a close, students are preparing to return to school for the fall semester or begin their college journey. Simultaneously, however, a growing number of individuals are questioning the value of a college education in helping them achieve their future goals.

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6 Marketing Trends Shaping Higher Education

In the face of expanding higher education options and declining enrollments, strategic marketing has become increasingly crucial for universities.

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Ask Apollidon: How Can Universities Support Student Success in Online Programs?

Student success is central to every university’s mission. However, online learning, despite its distinctive benefits, can present unique challenges for students. We spoke to some key members of the Apollidon Learning team about how universities can provide the necessary guidance, resources, and services to ensure online students’ success.

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Safeguarding Online Learning Platforms

While cybersecurity is a year-round concern, October’s Cybersecurity Awareness Month offers an opportunity to address a critical issue for institutions offering or considering online programs: safeguarding your online learning platform.

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Online Learning: A Global Networking Opportunity for Your Students

Online learning enables students from virtually any nation to attend prestigious universities that may have been otherwise inaccessible due to geographical barriers. The online format makes these programs, their esteemed faculty, and other institutional benefits available to your students wherever they are.

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