Chelsea Shetty

Content and SEO Growth Specialist

Chelsea is a Content and SEO Growth Specialist at Apollidon Learning, where she helps create, optimize, and refine educational marketing content for university partners. She holds a bachelor’s degree in literature from Florida State University and has spent the past six years working in marketing, including the past three at Apollidon.

Strategy

Is TikTok Marketing Worth It for Your University? 

Is TikTok worth it for your university—or just another platform to manage? An honest look at the pros, cons, and who should actually be on TikTok.

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Strategy

AI Search Optimization for Universities: A 2026 Guide

What makes Google’s AI summary cite one page and skip another? A practical guide to structuring higher ed content for AI search visibility in 2026.

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