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Thought Leadership

Insights for Educational Leaders

Dive into the future of higher education with Apollidon's thought leadership articles. Our expert insights cover the latest trends in online learning, student engagement, and educational technology. Explore these valuable resources to stay ahead in the rapidly evolving landscape of higher education.

Trends

6 Marketing Trends Shaping Higher Education

In the face of expanding higher education options and declining enrollments, strategic marketing has become increasingly crucial for universities. There are several key marketing trends that highlight tools and strategies institutions looking to increase visibility and conversions should consider adopting. Some of these tools are relatively new, while others are more familiar but have gained new importance due to evolving consumer habits. All remind us that we must reach people where they are, communicate with them effectively, and be ready to continually adapt our marketing efforts. Let’s examine six innovative marketing approaches that are transforming how we connect with and attract prospective students. 1. AI AutomationAI-driven chatbots that answer common questions and keep online prospects engaged while they’re waiting to chat with a live representative are proving increasingly valuable to organizations. Despite initial criticisms, institutional attitudes toward chatbots are shifting, particularly once university leaders witness the rapid response to prospects they provide and the increase in productivity their human representatives can enjoy while leveraging the technology

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Student Success

Back to School: How Online Education Prepares Students for Success

As summer comes to a close, students are preparing to return to school for the fall semester or begin their college journey. Simultaneously, however, a growing number of individuals are questioning the value of a college education in helping them achieve their future goals. This skepticism underscores the need for a renewed focus on increasing enrollments and highlighting the benefits of earning an online degree from an accredited institution.It’s essential to emphasize not only the general benefits of an education and corresponding degree but also the specific advantages of an online education. Online programs uniquely prepare students for success in their professional, personal, and academic endeavors. Let’s explore how students benefit from the online programs you offer and how Apollidon Learning can support you in your educational mission

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Trends

What Gen Z Is Saying About Higher Education

The conversation around attending college is changing, with more alternatives to traditional education available and viewpoints on the value of higher education shifting. Cost remains a growing concern: an issue which has been exacerbated by the inflation currently influencing many spending decisions.The opinions of Gen Z, most of whom are within traditional college age range or approaching it, should be of particular concern to higher education institutions. Here we’ll look at some of what Gen Z is saying about higher education to identify challenges and provide opportunities to fortify your academic mission. Gen Z’s Thoughts on a College Education College Is Important … The encouraging news is that, depending on their age, between 80% and 87% of Gen Z participants surveyed by Gallup and the Walton Family Foundation said they feel a college education is important. Those are respectable numbers, though it should be noted that they varied by race, gender, and political affiliation

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Ask Apollidon

Ask Apollidon: How Can Universities Attract a Broader Audience?

For many institutions, attracting a broader audience of prospective students is a mission second only to providing a world-class education. We spoke to Chief Operating Officer Ann-Louise Everett, Chief Executive Officer John Everett, and Executive Director of Business Development Peter Pinckney for insight into the strategic and effective marketing approaches that help Apollidon attract a diverse range of qualified students for our university partners. As a precision growth marketing and student engagement partner, we work to implement all these strategies—and more—to help you meet your institution’s goals. We Encourage International Students to Apply The audience of potential students can’t get any broader in scope than international. Apollidon’s Chief Operating Officer, Ann-Louise Everett: Particularly in the STEM fields, that is really an important strategy

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Industry

Is Your Institution Ready for the Enrollment Cliff?

As a leader for your educational institution, you’ve likely been considering the approaching enrollment cliff for some time. Your institution can take steps now to attract students from the shrinking pool of prospective applicants. Here are some key strategies for shoring up your enrollment numbers. Strategies for Minimizing the Effects of the Enrollment Cliff Offer Competitive Tuition In a 2023 poll, high school students identified cost as one of the most important factors in choosing a college. This is hardly surprising, but it bears mentioning that keeping tuition and fees as affordable as possible is crucial for your institution

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Industry

Precision Growth Marketing and Student Engagement: A Collaborative Affair

Apollidon Learning is a precision growth marketing and student engagement partner that takes on marketing efforts, support services, and other responsibilities to help you expand enrollments and secure the maximum benefit from offering online programs to your students. Apollidon does not create academic programs—that’s your specialty. As your partner, our mission is to promote and support your programs, curricula, and faculty for the online audience. This is a highly collaborative affair. We work closely with all your institution’s stakeholders, relying heavily upon their expertise to make your online programs a success

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Strategy

Ways to Embrace AI Tools in Online Education

Artificial intelligence has arrived in the education space, and while concerns over plagiarism, bias, and privacy are still being ironed out, the technology is likely here to stay. While some may push back against these new tools, higher education institutions would be wise to seek a fuller understanding of the benefits of AI. Rather than replacing educators, AI has the potential to make their jobs more efficient and their students’ learning experience more rewarding. Here are some of the ways that AI can help institutions that embrace this technology: Tailor the Online Learning Process AI-powered online learning platforms leverage student-specific data to customize experiences according to unique learning patterns, preferences, and strengths. This personalized method ensures that students access content tailored to their learning speed and preferences, resulting in increased engagement, understanding, and retention. Assess Students Adaptively AI-driven assessments dynamically modify question difficulty and types based on students’ performance, guaranteeing precise measurement of their comprehension

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Strategy

Diversity in Online Education: Fostering Inclusive Learning Environments

Online education is, by its nature, an ideal place to foster an inclusive learning environment. It opens up opportunities for students representing diverse backgrounds and from all corners of the globe to join in. A university in Kansas can welcome students in Kathmandu seeking a credential from their internationally renowned institution. Students with severe mobility issues may have no other choice but to learn from home, and online learning can accommodate their needs. In general, students knowing that people of all kinds are welcome can stimulate higher enrollments, increased class participation, and better educational outcomes

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Ask Apollidon

Ask Apollidon: What Workforce Trends Do You Anticipate, and How Can Online Programs Address Them?

Students of the University of Bologna, founded in 1088, studied canon and civil law. Earning a credential for gainful employment wasn’t a primary consideration. Nor did anyone envision working in aerospace, cyber security, biomechanics, radiology, or health informatics. But throughout history, as new fields emerged, higher education institutions have evolved to provide relevant expertise. Today’s workplace is changing rapidly, and universities will need to adapt their offerings to continue meeting the needs of professionals and their employers. We asked Apollidon’s top leadership, Chief Operating Officer Ann-Louise Everett and Chief Executive Officer John Everett, to share their thoughts on workforce trends and what institutions must do to stay ahead. Change as an Academic Subject If the workplace is in flux, and a core aim of higher education is to prepare people to succeed professionally, then change itself must be a core part of the curriculum. Ann-Louise: We have to help educate people to deal with change

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Strategy

The Future of Work: How College Programs Can Align with Evolving Career Trends

While there are many motivations for attending college—personal growth, pride, desire for a broader perspective, socialization—the primary reasons for most people remain career-related. Earning a degree helps students gain the skills and credentials required to work in a specific field, increase their earning and advancement potential, and avail themselves of networking opportunities. With career advancement being the core incentive for students, higher education institutions must consider the current and future working world and adapt their program offerings accordingly. It’s crucial to closely monitor trends that impact the workplace and get out in front of them when possible. Is your institution adhering to this strategy? Here we’ll discuss some ways you can align with evolving career trends to simultaneously boost enrollments and prepare your students for professional success through online programs. Offer Programs for Where the World Is Going Several fields have risen to prominence in recent years and will continue to dominate for the foreseeable future. It’s imperative that your institution provides programs centered on the current skills and principles of these fields: Energy Challenges for our overtaxed power grid must be overcome, including a continuing uptick in electric car usage

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