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Thought Leadership

Insights for Educational Leaders

Dive into the future of higher education with Apollidon's thought leadership articles. Our expert insights cover the latest trends in online learning, student engagement, and educational technology. Explore these valuable resources to stay ahead in the rapidly evolving landscape of higher education.

Industry

Why Established Universities Should Offer Their Programs Online

Still unsure about offering your programs online? Perhaps you haven’t considered some of the distinct advantages you’ll be able to provide to current and prospective students as an established university. Below we’ll outline a few of the substantial benefits that your online students can enjoy and the corresponding advantages to your institution. Why Established Universities Should Offer Their Programs Online The 24/7, Anywhere Classroom The convenience and flexibility of online learning are unequalled. Students appreciate the ability to complete their program from virtually any location at any hour of the day, and some may even opt out of returning to the traditional campus-based classroom after completing an online program. Anyone with professional or personal commitments—and that certainly describes most students—can benefit from the self-paced study opportunities that online learning alone offers

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Strategy

Not All Online Programs Are Created Equal: Why a One-Size-Fits-All Approach Doesn’t Work

Apollidon Learning specializes in precision growth marketing, student engagement, and related services, but we don’t offer off-the-shelf solutions. There are many good reasons for this, a few of which we will discuss in more detail below. Listening to the individual needs of an institution and tailoring a solution that matches those needs is what Apollidon does best. We provide program branding, education consulting, custom web development, integrated marketing, market research, lead management, public relations, video production, and more. Alternatively, we can provide just one or select services from among these

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Strategy

How to Keep Online Programs Competitive in Saturated Markets

Back in the first year of the COVID-19 pandemic, about 2,500 U.S. colleges offered online programs : a number that has continued to grow since. Colleges and universities must now step up their game to stay relevant in the increasingly crowded online higher education space. The key to establishing a competitive edge? Differentiation. Higher education institutions must offer potential students educational options and benefits that are both enticing and exceptional

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Strategy

Creative Workarounds in Online Learning

Some degree programs can be presented 100% online and still offer students the equivalent of an in-person educational experience. While most lectures, assignments, tests, and class discussions can be conducted virtually, certain types of programs may require additional resources to facilitate a comparable experience. If you’re wondering how to create an online degree program of distinction, read on to learn a few of the creative workarounds Apollidon Learning can help your school implement to ensure online students receive a high-quality, robust education. Creative Workarounds for Your Online Learning Transition Offer Local Options Face-to-face human interaction is essential to the completion of some programs. But how practical is this when an online program’s student roster may include individuals from across the country and even around the globe? The solution may be to offer a local option for these interactions

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Industry

7 Benefits of Adding Online Learning to Your Catalog

Modern consumers demand more choices and flexibility in practically every market, and education is no exception. This contemporary reality has contributed to the popularity of online learning. Whatever rationale an institution may have for eschewing online programs, there are compelling arguments for transitioning to at least a hybrid learning format, where some programs and courses are offered online and others on campus. Below we’ll discuss some of the benefits that Apollidon Learning’s brick-and-mortar university partners experience after adopting a distance learning option for their programs—all sharing the common benefit of higher enrollment potential. 7 Benefits of Adding Online Learning to Your Catalog #1: Catch Up to Your Competition For most educational institutions, the question of whether to introduce online options is no longer an if but a when

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Trends

The Implications of ChatGPT and AI on Distance Education

In late 2022, the Microsoft-affiliated company OpenAI released a revolutionary artificial intelligence (AI) tool called ChatGPT. This “chatbot” can simulate human conversation, provide detailed answers to questions, translate languages, write code, and even write authoritative papers on any number of topics in just seconds. The implications for education and society as a whole are considerable. A major point of concern, especially in education, is that not all of these implications are positive.Will students have AI write their research papers?Will students learn anything when a seemingly all-knowing AI program can do a very believable job of completing their assignments for them?While there are risks inherent in the technology—and some educational institutions are even banning AI out of concern over academic dishonesty—the growing consensus is that AI tools such as ChatGPT should be harnessed to automate some processes and enhance others, improving the learning experience for students and educators alike. Let’s examine some of the potential benefits for all involved

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Industry

Debunking Misconceptions About Precision Growth Marketing and Student Engagement Partners

Debunking Misconceptions While some partners develop and run their own courses, Apollidon prefers to leave all educational aspects to the expertise of our university partners. We focus on our own specialties: marketing and supporting our partners’ programs to increase student enrollment and retention. Students that enroll in the online higher education programs we support receive their curriculum directly from university faculty using two-way online tools. We never develop courses or teach them. Apollidon does not use the aggressive and deceptive marketing tactics that have caused some institutions to fail and leave students in debt

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Industry

What Is a Precision Growth Marketing and Student Engagement Partner?

What Is a Precision Growth Marketing and Student Engagement Partner? Sample Services Precision growth marketing and student engagement partners provide a broad range of services, including any of the following: Marketing Precision growth marketing and student engagement partners market university programs through a combination of social media, email, original content articles, videos, podcasts, and other promotional strategies. Branding Precision growth marketing and student engagement partners can help craft a unique brand for each university partner, and even specific programs, helping them find a distinctive identity that will resonate with and make a lasting impression on prospective students and the public. Market Research Precision growth marketing and student engagement partners use data on competing universities and the broader higher education industry as a basis for their marketing strategies. Student Outreach and Engagement Precision growth marketing and student engagement partners help direct prospective students toward the assistance they need to choose a suitable, rewarding degree program. Enrollment When needed, precision growth marketing and student engagement partners can supplement the universities' enrollment efforts with their own student support personnel

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